What do Nitrates and Nitrites mean to your health? When your breakfast contains lean meat with no nitrates and nitrites, you know that you’re starting the day with a blast of nutritious flavor.
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Hey Costco shoppers!
In an effort to continually improve ourselves while consistently delivering you our same great product, we have upgraded our packaging to 100% recyclable trays.
Not only are we completely transparent about our products’ ingredients (simply premium lean pork and spices), we are now completely transparent in our Clearly Clean product packaging. You can now capture a 360 degree view of our ALWAYS FRESH product- from top, to side, to bottom.
While you’ll still receive the same volume of product at the same great price, your sausage will now come in two separate packages (both individually labeled and dated) bundled as a Twin Pack, allowing for easy separation and storage. Note: if you are freezing the sausage, we recommend transferring it from its retail package to either freezer paper or bags as the retail packaging does not allow the moisture to escape, thus ice crystals will form within the retail package when frozen.
Not only are we changing the products’ packaging but we are also changing the display box that houses the product on the shelf.
Look for this new and improved packaging (but same great product) to hit store shelves this weekend!
#thinkgloballybuylocally #transparency #recycle #sustainability
BOULDER SAUSAGE · MONDAY, SEPTEMBER 24, 2018
Simply crafted sausage and bacon.
Tastier. Healthier. Fresher.
Most people know Boulder Sausage due to its same signature recipes and Boulder roots for the past 50+ years; however, the story of Boulder Sausage actually began in the early 1900’s when the parents of Don Olk traveled from Germany to Racine, Wisconsin and started hand crafting sausage. In 1961, World War II veteran Don and his wife Frieda decided to move west and ultimately settled in Boulder, CO where they opened Don’s Cheese and Sausage Mart on Pearl St.
Don’s Cheese & Sausage Mart was well-known amongst the lunch crowd and quickly became a staple to many Sunday afternoons and childhood memories. As business grew, Don decided to franchise, opening several locations across Colorado’s Front Range. Unfortunately, business began to suffer-leading to real financial trouble and the closing of most locations.
As a result, some investors reached out to Jim Burton, a reputable local with financial wisdom. Upon his audit, Jim knew that the company was headed into bankruptcy; however, he saw great opportunity. There was a fantastic product, but simply no business. Motivated to help save the jobs of the 10 employees, Jim took on the challenge. He began by gathering a group of partners together, forming GBS Partners, Inc., who formally operates as Boulder Sausage today.
The partners ultimately decided to change the business model. Instead of keeping the restaurant alive, they focused on manufacturing and distributing the quality sausage directly to grocers throughout Colorado. They found pride in being different; maintaining the same great product but building relationships with the stores’ meat managers in order to build the business.
GBS Partners, Inc. was truly ahead of the curve in doing business differently both in operations and with products. In its first year, Boulder Sausage only made $200,000 in total revenue, but at least jobs were safe. The partners chose to loan the company money on Fridays so that the employees would be able to cash their checks. Employees were finally treated as a valuable asset and vendors were now paid on time. The partners were into healthier lifestyles and believed that, “your health is your wealth.” They took into account what people wanted and needed, developing a way to make Boulder Sausage a trusted, healthy brand. They used only high-quality premium pork, no MSG, kept it fresh (never frozen), and lowered sugar content (ultimately removing sugar from all but two recipes). These strategic moves became the foundation of being different and lead to their unanimous recognition for excellence.
Over the past 30 years, Boulder Sausage has continued to set themselves apart. Keeping the tradition of fresh sausage minimally processed with only pork and spices. Boulder Sausage has strived to become a brand you can trust, always going the extra mile to ensure quality.
Although Don is absent, the signature recipes that his family created still live on at Boulder Sausage.
It’s very important that we do what we say, because we are authentic.
~Jim Burton – CEO, CFO
Welcome to our Boulder Sausage Insiders blog, full of behind the scenes content. At Boulder Sausage, we are committed to delivering an exceptional product that you can trust and be proud to serve to your valued family and friends. One of the many ways we build trust is through our brand transparency. Whether you’re an avid Boulder Sausage enthusiast or you just want to learn some more, you’ve come to the right place. As a customer, you are apart of our family, so come on in to our “Boardroom” and we’ll show you around!
Check back often as we will continue to deliver tons of great behind the scenes content, including:
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- Our Brand Story
- Meat Our Team (pun intended)
- How It’s Made
- Nutrition Insights
- Boardroom Content
- & Tons More!!!!
On behalf of our entire team, welcome in!
Boulder Sausage. Tastier. Healthier. Fresher.
